SEOHC

This semester, working with the South East Ohio Hope Center has been a deeply rewarding experience. Designing for a rehabilitation center posed unique challenges, as we aimed to create materials that were bright, colorful, and inviting while respecting the sensitivity of recovery. Striking the right balance between approachability and the gravity of the center’s mission required careful attention to every design element. While there were some growing pains, as we ( The Designer’s) struggled to step out of our personal style’s, we were able to work as a collective team to find the right stylistic choice for the Hope Center. This process taught us the importance of nuance and the powerful role design plays in communicating complex, human-centered messages.

The design process for the Hope Center logo focused on blending humanistic elements with inspiration drawn from tribal and Celtic symbols, creating a design that feels both culturally rich and universally welcoming. The goal was to craft a logo that resonates across all ages, races, and genders, embodying the idea that healing is a journey for everyone. The most difficult part of designing a logo like this, is making the imperfections feel purposeful, and with lots of iterations we were able to do just that.  Central to this vision is the symbol of a person encircled by a radiant sun, representing vitality, unity, and the promise of renewal. The sun logo perfectly encapsulated all of the idea’s we were playing around with a more gentle and straightforward hand. This imagery conveys a powerful yet approachable message of hope, inviting all who see it to feel encouraged and inspired to begin their healing journey.

The process of developing a cohesive brand for the South East Ohio Hope Center was both creative and iterative. We began by exploring a variety of ideas inspired by themes of hope, Celtic symbolism, and Athens’ local culture. This required us to fully develop a vibrant but professional color palette, typography, and visual elements that embodied positivity and resilience while remaining approachable. Through this process, we refined concepts like the Celtic Tree of Life, summiting a mountain, and Hawthorn berries, ultimately landing on a joyful sun motif that best represented the Hope Center’s uplifting mission.

Creative Director and Professor Mark, along with Chris MacNeal Executive Director from the South East Ohio Hope Center, played a pivotal role in helping us refine and focus these ideas. Their feedback and guidance allowed us to hone the direction of the branding, ensuring it resonated with the center’s goals. Again this particular design was all about packaging fun, and inviting energy in a way that could still hold weight, and depth. After fully developing the foundational identity was established, we were able to move forward with designing the website and developing creative marketing materials, bringing the brand to life in a way that was both impactful and engaging.