On Campus Social Enterprise
On Campus Social Enterprise is a newly established initiative with a mission to develop a compelling brand identity. Their goal was to create a brand that resonates with international students, who have the greatest need for donated goods, while also appealing to the broader campus community to encourage donations. While this is designed with international students in mind, the service is accessible to all students. The brand development process included creating the name Bobcat Thrift, designing a dynamic color scheme, and ensuring everything aligned with Ohio University’s branding guidelines.
Task
Help create branding and logo design.
The biggest challenge with this project was designing within the Ohio University guidelines while also taking a creative spin to make it stand out from everything else that is also a part of the University. This was a challenge because I did not know how far I could go with everything because I looked through the design from the university and it is all laid out the same way so that is all I did at first but then I found out we could be more creative.
The deliverables and goals for the project were to create branding from the ground up starting with a name being Bobcat Thrift then developing a logo that fits the name. Then incorporating this name and logo into both flyers to have around campus but then also creating a possible style for what the social media might look like.
I looked through all the Ohio University branding and looked into more of the secondary color options that are still a part of the university so I could make this brand unique.
This was something that I have never faced before because both me and the client were trying to push the boundaries while staying within the University guidelines that already exist.
| Primary #AA8A00 |
SCSS var Marigold |
◯ |
| R 170 G 138 B 0 |
Marigold
| Green #024230 |
SCSS var Under the Elms |
◯ |
| R 2 G 66 B 48 |
Under the Elms
| Off-White #F9F7ED |
SCSS var Trillium White |
◯ |
| R 249 G 247 B 237 |
Trillium White
| Black #ED2323 |
SCSS var Black |
◯ |
| R 0 G 0 B 0 |
Black
Typeface
Termina Black
Usage
Headlines
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Typeface
Proxima Nova Bold
Usage
Subheadlines
Typeface
P22 Mackinac Pro Book
Usage
Paragraphs
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After this semester of work we developed a logo, color pallets, font choices, word mark, flyers, some social media posts and what the social media presence could look like. One part of this process that I really enjoyed was looking into how other Universities and thrift stores promote their business on social media. With that research I threw together something that could be their framework for social media.
Management
Mark Franz
Project Manager
Nathaniel Berger
Account Manager
Art Direction
Nick Kaiser
Graphic Design
Production
Nick Kaiser
Graphic Design
Dylan Reed
Graphic Design