Case Stydy Identity January 24, 2023

Passion Works Studio 25th Anniversary

In 1998, Passion Works began as a collaborative community studio housed within a sheltered workshop where people with and without developmental differences made art together.

We worked with the Passion Works team to create a modular package design system to celebrate their 25th Anniversary. We created the packaging for a new line of silver jewelry that can be used to display each piece separately, packaged as a set, or used as an environmental display. Each box is a unique watercolor painting made by the artists at Passion Works.

Task

Help build a modular package design system.

  • Strategy

    Design Sprints, Workshops

  • Design

    Product Design, Prototyping

  • Client

    Passion Works Studios

  • Production

    Design Sprints, Documentation

  • Platforms

    Exhibit, Environmental, Package Design

Open Project
⬤ 01. Challenges

Celebrating 25 years of
low tech / high magic.

Passion Works creates opportunities for all people to explore and socially connect through the process of making art. We follow the aesthetic lead, talents, and interests of people with developmental differences and support collaborations to encourage vibrant and inclusive communities. We upcycle otherwise discarded materials and produce environmentally responsible items. No voice, no resource, and no region are abandoned as the studio fosters purpose, connection, and belonging.

We mixed low tech and high magic approaches for creating this new water color based package design. Passion Works artists will create the watercolor artwork for the packaging. The final boxes will be die cut at Passions Works Studios.

⬤ 02. Experience

Display and packaging in one design solution.

We believe to be a team of creatives who are excited about unique ideas that collaborate by listening to client goals and requirements.

We help our community partners grow through research and production focused on conceptual, experimental, and iterative design systems.

Color palette

/ Foundations

Primary
#ED2323
SCSS var
$color-red

R 0
G 122
B 255

Magnetic Red

Beige
#B87A1E
SCSS var
$color-beige

R 0
G 122
B 255

Golden Beige

Grey
#EFE8DC
SCSS var
$color-grey

R 0
G 122
B 255

Neutral Grey

Black
#ED2323
SCSS var
$color-black

R 0
G 122
B 255

Moonlight Black

Typography

/ Scales

Typeface
Arvo

Usage
Headlines

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789

Typeface
DM Sans

Usage
Subheadlines

Lorem ipsum dolor sit amet, consectetur adipiscing elit. In tempor velit non lobortis condimentum. In lectus eros, pretium vel elit efficitur, rutrum consequat sapien. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. In semper sapien eget malesuada maximus.

Typeface
DM Sans

Usage
Paragraphs

Lorem ipsum dolor sit amet, consectetur adipiscing elit. In tempor velit non lobortis condimentum. In lectus eros, pretium vel elit efficitur, rutrum consequat sapien. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. In semper sapien eget malesuada maximus.

⬤ 03. Process

Single function to multi-function

Our first iterations experimented with form and materials. Further iterations revealed more opportunities for combining packaging and display, as well as a boxed set for all three type of jewelry in the collection.

Credits

Management

Mark Franz
Project Manager

Nathaniel Berger
Account Manager

Art Direction

Mark Franz
Creative Director

Tabitha Asiedu-Gyamfi
Art Director
Brand Strategy

Production

Tabitha Asiedu-Gyamfi
Package Design

Younus Nomani
Graphic Design

Propose a project through our parent organization, the Lights Regional Innovation Network.

Ready to work together?
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