Triple L Farms
Triple L Farms or Leaving Little Legacies Farms, required a fresh branding guide to push their business and extend their reach to prospective buyers and people interested in purchasing farm fresh products with positive impacts on the environment.
Task
Developing a New Brand
The Largest challenge throughout this project was re-developing the logo to reflect current restrictions on the LLC’s name and what the business could operate under while maintaining the client’s original desires for this project. How could I retain and build from the original idea but reflect the current operational needs?
The deliverables and goals of this project included designing a complete branding package that housed the logo, fonts, any design elements, logo mark, packaging stamp designs, and mockups providing visual examples of the brand in use.
This project was optimized to provide the business owner the ease of creating promotional materials, labels, and items in-house efficiently or outsourced at minimal costs.
Working with the client required communication through Teams, Basecamp, and Email which was challenging in some instances but extremely effective in others.
I was able to expand my horizons on communication and was able to build up my professional vs informal communication skills with clients.
| Primary #38658e |
SCSS var $color-brown |
◯ |
| R 84 G 56 B 42 |
Rustic Brown
| Green #5C7345 |
SCSS var $color-green |
◯ |
| R 92 G 115 B 69 |
Earthy Green
| Grey #F2E8D1 |
SCSS var $color-beige |
◯ |
| R 242 G 232 B 209 |
Eggshell White
At the end of the semester long project, we were able to develop a finalized logo, branding guide, tag designs, and informational guide for handmade seed paper to meet the clients needs when running their small business.
This branding guide and information will assist the client in future endeavors and allow for an easier time developing their business while still focusing on their family and farm.
Management
Mark Franz
Project Manager
Nathaniel Berger
Account Manager
Art Direction
Caroline Murphy
Creative Director
Production
Carmen Chao
Graphic Design
Margaret Edwards
Graphic Design Support